Sprint revamps prepaid with cheaper plans, new phones
Article from CNET:
The new Sprint Prepaid includes less expensive plans — with caveats — and smartphone options including a “Spark” device able to access higher LTE speeds.
March 14, 2014 7:00 AM PDT
(Credit: Lynn La/CNET)
Sprint is triple-downing on prepaid.
On Friday, Sprint introduced Sprint Prepaid, a revamped take on an existing program that includes less expensive plans — with caveats — and new options for smartphones, including a “Spark” device able to access higher LTE speeds.
Sprint Prepaid represents yet another push by the carrier to reinforce its position in the prepaid market, complementing its two other brands, Virgin Mobile and Boost Mobile, both of which attack slightly different demographics of consumers. The launch comes at a time when its business is under siege by T-Mobile, which offers its own expanding prepaid brand in MetroPCS, and when AT&T is preparing to take a bigger step into prep…………………continues on CNET
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Article from Latin Post:
Sprint wants to get in on the prepaid wireless action — more than it already is. On Friday, the company announced a new prepaid plan, including some lower prices, and some other cool new features.
As we previously predicted in late 2013, this is the year for prepaid wireless and unlocked devices, and just after AT&T’s acquisition of Leap Wireless was approved, Sprint has announced Sprint Prepaid, a new brand of contract-free wireless that it’s adding to Virgin Mobile USA and Boost Mobile — two other prepaid brands in the Sprint family.
“Our goal is to respond to customers’ shifting demands by featuring a variety of wireless plans that meet different needs,”…………………continues on Latin Post
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