Boost Mobile overhauls prepaid plans to stay in competitive mix
Article from CNET:
Sprint’s prepaid arm faces increasing pressure from a resurgent MetroPCS and an AT&T-backed Leap Wireless.
The ZTE Boost Max for Boost Mobile. Josh Miller/CNET
Boost Mobile radically shook up its phone service plans on Monday as it looks to keep pace with amped-up rivals.
The provider of prepaid wireless service, which is a unit of Sprint, rolled out three new plans: a $ 40 plan that includes 500 megabytes of data; a $ 50 plan with 2.5GB of data; and a $ 60 plan with 5GB of data. As has become the industry standard, all of the plans come with unlimited calls and text messages.
The three options replace its older offer of a $ 50 basic phone plan and $ 55 smartphone plan. It also got rid of what was its hallmark feature, Shrinking Payments, which knocked as much as $ 15 off the monthly bill for loyal customers.
“We felt it was time,” Dow Draper, president of Sprint’s prepaid business, said in an interview with CNET. “We’re tailoring the plans to fit with what people needed.”
The change comes at a time when the prepaid business — long seen as an…………………continues on CNET
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Related News:
Sprint Matches T-Mobile’s Prepaid Plan Amid Merger Push (1)
Article from Businessweek:
Sprint Corp. (S:US) is introducing a cheaper plan for customers in the pay-as-you-go market today, squaring off against T-Mobile US Inc. (TMUS:US), the leading price discounter that it hopes to acquire.
The carrier is matching a $ 40 prepaid plan from T-Mobile’s MetroPCS brand. Sprint Boost customers will get unlimited messaging and calling with a 500-megabyte high-speed data allotment. A $ 50 plan with 2.5 gigabytes of data will stay in place, while a $ 60 service with a 5-gigabyte data allocatio…………………continues on Businessweek
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